Although we focus more on technology, thought this little bit of info regarding increased activity in online properties, especially in pro sports was interesting. NBA.com, the website of the National Basketball Association (NBA), has recorded the largest ever-number of hits for a sports website.
More than 5.6 million hits were reported on June 5 during Game 1 of the NBA Finals – a 65 per cent increase on the previous record of 3.4 million set on June 7 a year earlier. Including the playoffs, NBA.com has surpassed 1 billion visits in a full season for the first time, with 1.2 billion visits to date. Overall visits have up by 60 per cent this season compared to a year ago.
NBA.com estimates that around 55 million fans will visit its site during the seven-game championship. In addition, the NBA expects more than 500,000 hours of video are expected to be viewed by fans through NBA TV online offerings.


